Straight Transformations™ effortlessly transitions all hair types straight, no matter if frizzy, thick, wavy, curly, or coily, through the aid of thermal styling methods while fortifying the hair’s glorious natural texture. This 4-step system is perfect for hair protection from the drying and frizz creating effects of the seasons and blow-outs, blow dry sets, and curling irons. For curly hair, layer with the Curly Concoctions™ system for smooth, moisture rich curls.

Using an amino acid complex and a unique blend of protective botanical extracts, each product fortifies strands for optimal strength and elasticity retention for all the ways you wear your hair.