Conscious Collective Straight Transformations Intensive Style Primer is the fourth step in the Straight Transformations healthy hair smoothing and thermal styling protection regimen. This multi-use primer is designed for ultimate shine, thermal styling heat protection and smoothing pre-styling. Use pre-style and post style to eliminate flyaways and frizz and mitigate against split ends and damage while using heat appliances as a part of your regular routine. A little goes a long way with this supreme oil concoction so you get a lot of value and use out of the product.
What it does: Intensely moisturizes and seals hair to provide shine, smoothing, and natural protection from the elements and heat styling.
Key ingredients: A trifecta of super oils to deeply penetrate strands for intrinsic moisture and to act as an anti-humectant to keep frizz away.
Recommendation: This is a super product with a ton of uses. Use as a pre-poo hot oil treatment to soften strands before you wash. Use as a conditioner enhancer by adding to Conditioning Shine Rinse for even more moisture when wet. Use post conditioning on wet strands to protect from blow dryer and flat ironing. Use a little more next day or day after for a quick moisture revival.
How to Use
Apply about a dime to nickel size (depending on hair thickness and coarseness) to wet hair or dry hair. Then style.
Straight Transformations is a 97 – 100% botanically derived healthy hair care regimen with three out of the four products in the regimen being certified natural. The majority of the line of hair care products has been developed to the rigorous standard of the Natural Products Association, thereby earning its seal of certification. The Natural Products Association is a leading authority in defining the natural standard in the personal care industry.