CoCo Conscious Collective Straight Transformations Purifying Gentle Cleanser is the first step in the Straight Transformations healthy hair smoothing and thermal styling protection regimen. This specially formulated cleanser will softly clean hair of impurities without drying or stripping hair. With 100% natural ingredients, this hair cleanser will replenish hair moisture. Gently cleanse your hair of leftover products and environmental damage with this ultra-hydrating, softening cleanser.
What it does: Cleanses hair while providing light hydration.
Key ingredients: Natural cleansers and alpha hydroxy acids to gently cleanse, moisturize and soften.
Recommendation: Not as harsh as a shampoo, not a co-wash, but a specially-formulated cleanser to help your hair reach its natural, highest moisture potential. Ideal for all hair types.
For Adults and children over the age of 2. If a skin reaction occurs due to the essential oils in the product, please discontinue use. If product gets in eyes, rinse well.
How to Use
Apply to wet hair and massage into lather. Rinse and repeat. For best results, follow with Straight Transformations Conditioning Shine Rinse.
Straight Transformations is a 97 – 100% botanically derived healthy hair care regimen with three out of the four products in the regimen being certified natural. The majority of the line of hair care products has been developed to the rigorous standard of the Natural Products Association, thereby earning its seal of certification. The Natural Products Association is a leading authority in defining the natural standard in the personal care industry.